By Corazon Miller For Mailonline. McDonald's Japan has caused a flurry with its introduction of a salacious-sounding dessert dubbed the 'Adult Cream Pie' to its menu. Its name, in Japanese, is Otona no Cream Pie. Otona is a word often used within the Asian country's sweets industry to describe treats that are less sweet than regular brands. However, the name combination which translates to Adult Cream Pie, for English speakers, holds a rather different connotation.
Japanese companies love using innuendos in commercials
Tasting the cream pie
The commercial for the adult cream pie is also suspect. It features Japanese actors Sairi Ito and Yoko Maki as women who are obsessed with getting an adult cream pie. At least they had the foresight to disable the comments.
Proceedings of the Multicultural Marketing Conference pp Cite as. This study examines the perceptions of a sample of Japanese adult women regarding their general perceptions of sex role portrayals in advertising. The findings indicate that: 1 Japanese women are not critical of their role portrayals in Japanese advertisements, although they also do not necessarily believe that they are accurate, 2 Japanese women would develop a negative image of a company which used offensive depictions in its advertisements, and 3 Japanese women would not necessarily boycott the products of a company which used offensive advertisements.
Pornography in Japan has unique characteristics that readily distinguish it from Western pornography. Starting with erotic stories and wood block prints from before the 20th century, Japanese pornography evolved into distinct subcategories. In addition to pornographic videos and magazines featuring live actors, there are now categories of pornographic manga within Japanese comics , pornographic computer games for both PC and game consoles , and pornographic anime animated depictions of sexual activity. By Japanese law, any lawfully produced pornography must censor the genitals of actors and actresses and up until the mids so was the depiction of pubic hair. Anuses are only censored at contact or penetration. This type of censoring also extends to hentai comics, video games, and anime. In the attempts to circumvent this type of censoring and to cater to particular fetishes , actors and producers have featured subject matter unseen or rarely depicted in western pornography. Bukkake , gokkun , omorashi , and tentacle erotica are a few uniquely Japanese genres. Lolicon and its contribution to the controversy regarding the regulation of pornography depicting minors has been a major issue concerning free speech both inside and outside Japan.