If you feel like a lot of new music has been dropping on Fridays, it's no accident. Here we look at the three main reasons why Friday is the number one release day choice for record labels around the world. Guest post by Bobby Owsinski of Music 3. You might have noticed that all new music released by record labels always comes on a Friday and wondered why. And if you remember back to before , Tuesday used to be release day in the U. Different territories used different release days and that made pirating easier. For instance, if a territory released new music from a major artist on Monday, it could be up on a pirate site in the old download days before the official release elsewhere on Tuesday or Friday, thereby hurting sales. Streaming platforms change their programming and playlists on Friday. The most compelling reason for a Friday release day is because of the Billboard charts.
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New music releases will start coming out on Fridays this summer. It also cited consumer research that suggested Friday and Saturday were the days people would be most interested in buying new music. The Music Business Association, an organization that represents U. An aligned global release day puts an end to the frustration of not being able to access releases in their country when the music is available in another country. This change will be good for fans and good for the business. Despite these sentiments, not everyone is excited about the shift. I fear it will further cement the dominance of the few — and that that is exactly what it is intended to do. New music releases will start coming out on Fridays this summer Getty.
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Our editorial content is not influenced by any commissions we receive. Every Friday, music fans are met with a flood of new music. When the clock strikes midnight, streaming services and digital retailers refresh their catalogs and countless new albums and singles become available all at once. As streaming continues to rise in popularity, however, piracy concerns and retail logistics are no longer as important as they once were. The answer comes down to three key reasons: chart calculations, streaming service placements, and tradition. Releasing on a Friday gives popular artists the best chance to maximize their chart potential. Billboard tracks sales from Friday to Thursday each week, so a song or album released on a Friday has the advantage of being tracked for all seven days of the weekly cycle. Performing well on charts also serves as a performance benchmark for some labels and their employees. Sometimes it's for vanity and ego. They want to say, 'We just debuted at the top of the charts, because we put out the video, single, and went to radio the same week.
Britney Spears' new album, Glory , came out this week. If you're a fan, you bought it online; if you're a superfan, you tracked down the vinyl edition. But either way, you didn't do it on Tuesday, like you did just about every other year of your music-listening life. Ostensibly, the move to Friday was to help unite the global music industry and cut down on piracy, boosting sales for everyone. In that intervening year, however, we've seen more than one move that would seem to cut down on sales potential, whether streaming platforms handing out exclusivity deals or artists holding their albums back from streaming altogether. A year later, has it helped? Up until last year, international releases were scattered throughout the week: an album would be released in the United Kingdom on Monday, Japan on Wednesday, and Germany and Australia on Friday. The Tuesday release in the US, which shifted from Monday in , was largely the result of logistics: crates of records, cassettes and CDs could ship over the weekend, arrive on Monday, and be on the shelf the next morning, rather than trickling into stores over the course of a Monday. As digital formats became the default way people purchased—or stole—music, staggered release dates turned from inconvenience to threat. The International Federation of the Phonographic Industry, a London-based trade association, understood that it needed to optimize the way labels released online content.